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| There are mainly three methods concerning the Internet marketing. They are Search Engine Marketing (SEM), Search Engine Optimization (SEO) and place Banner ads on specific websites. |
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| Comparison between SEO and SEM |
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SEO |
SEM |
| Cost |
One Time Cost |
Pay Pre Click |
| Effective time |
Longer, normally 3-6 months |
Immediately |
| Click Rate |
Around 60% - 70% |
Around 30% - 40% |
| Goodwill |
Higher |
Lower |
| Stability |
Lower, need Routine
Maintenance |
Higher, Position can be fixed |
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| Search Engine Marketing (SEM) : |
| SEM seeks to promote Websites by increasing their visibility in Search Engine result pages through a Sponsored Link. You only pay when your potential customer actually clicks on an ad to visit your website. |
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| Google |
| Google is a leading online advertising company and the most popular search engine in the world. It is arguably the most globalized commercial web site ever built. It reaches millions of customers around the world at one global platform. Launching keyword ads on Google (Google AdWords) can certainly help attract customers from all over the world. |
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| Yahoo! HK |
| Yahoo has been one of the most visited websites on the Internet, with more than 130 million global users per month. Furthermore, it is one of the most popular search engines in the world. |
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| Baidu |
| Baidu is a leading Chinese search engine that is famous for searching websites, audio files, and images. It targets on the younger generation in China, which provides you an opportunity to reach a group of young customers. |
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Banner ads |
| Banner ads are text and pictures typically placed on high traffic web sites. When you click on a banner ad, it sends you to the advertised web site. We will work with major online advertising channels and Websites to select the best location for you. |
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